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MSM 2014 Event: Excuse or Great Idea? Register Now.

MSM 2014 Event: Excuse or Great Idea? Register Now.

18 November 2014
 - Posted by Dan Hansen to Events

THE PARADOX: We pay our sales people to deliver sales; in doing so, reports from the field such as ‘the prospect didn’t like this’ or ‘if it had that they would buy’ are quickly labelled as excuses for not winning business. At the same time we ask our product development teams to go into...

Excuse or Great Idea: How to use customer contact through sales as a listening post for NPD and business growth

Excuse or Great Idea: How to use customer contact through sales as a listening post for NPD and business growth

4 November 2014
 - Posted by Dan Hansen to Insights

We pay our sales people to deliver sales; in doing so, reports from the field such as ‘the prospect didn’t like this’ or ‘if it had that they would buy’ are quickly labelled as excuses for not winning business. At the same time we ask our product development teams to go into market to...

With the support of MSM, we have been able launch a unique product to the worldwide market in only 8 months, significantly less than the standard 12-24 month timeframe. We knew this would be a huge task but with their clear and planned approach, we achieved our objectives and are delighted with the results.

Brian Richardson - CEO, Avocado Oil New Zealand

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