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Manufacturing & Primary

MSM are invaluable in their ability to provide a focused sales strategy. Previously we were approaching sales and marketing in an ad-hoc manner; always second guessing ourselves as to whether we had the target market and the message right. MSM have helped us develop a strategy around selling the 'service' we always knew was there rather than the 'solid' product that everyone sees, adding real value to our business.

Rebecca Little, Loadscan

Business development for precision manufacturing products requires different skills to that of widely recognised product types. In most cases, precision manufactured products are created by people with significant technical ability who understand complex technical issues. These products are generally used by people with similar capabilities however buyers often have a different level of understanding.

The challenge for sales operations is in being able to clearly articulate the issues precision products address in a business sense. Without this buyers rely on product characteristics they understand such as price, build materials, manufacturing location and so on. These criteria tend to reduce the perceived value your products deliver.

We understand the complexities and uniqueness of breaking new ground with innovative products, not least the importance in being able to translate highly technical material into a value propositions and market positioning that attract sales attention.

Return on investment

We recognise that significant investments are made in developing these types of products and our focus on rapid returns allows our clients to recoup investment costs to support continuous product development.

Recent projects in this area

Recent projects in the area of precision manufacturing include developing the North American market for Oasis Engineering's range of precision CNG value equipment; developing the UK market for Trimax Mowing Systems' range of mowers; developing Intalok Home's export sales strategy

 

Projects By Region

UNITED KINGDOM & EUROPE

  • Food and beverage
  • Technology (software and services providers)
  • Manufacturing
  • Natural health and beauty products
  • Distribution
  • Electronics

NORTH AMERICA

  • Food and beverage
  • Technology (software and services providers)
  • Manufacturing
  • Natural health and beauty products
  • Electronics

ASIA PACIFIC

  • Financial services
  • Food and beverage
  • Technology (software and services providers)
  • Manufacturing
  • Natural health and beauty products

NEW ZEALAND

  • Building products
  • Financial services
  • Construction services
  • Distribution
  • Food and beverage
  • Training services
  • Technology (software and services providers)
  • Printing services
  • Media

Network and Partners

Export New Zealand
New Zealand Trade & Enterprise
Icehouse
UK Trade & Investment
Manufacturing Advisory Service
Callaghan Innovation