Manufacturing & Primary
Business development for precision manufacturing products requires different skills to that of widely recognised product types. In most cases, precision manufactured products are created by people with significant technical ability who understand complex technical issues. These products are generally used by people with similar capabilities however buyers often have a different level of understanding.
The challenge for sales operations is in being able to clearly articulate the issues precision products address in a business sense. Without this buyers rely on product characteristics they understand such as price, build materials, manufacturing location and so on. These criteria tend to reduce the perceived value your products deliver.
We understand the complexities and uniqueness of breaking new ground with innovative products, not least the importance in being able to translate highly technical material into a value propositions and market positioning that attract sales attention.
Return on investment
We recognise that significant investments are made in developing these types of products and our focus on rapid returns allows our clients to recoup investment costs to support continuous product development.
Recent projects in this area
Recent projects in the area of precision manufacturing include developing the North American market for Oasis Engineering's range of precision CNG value equipment; developing the UK market for Trimax Mowing Systems' range of mowers; developing Intalok Home's export sales strategy