When you engage with MSM we take you through a four stage intensive program which follows our proven Blueprints™ Methodology. At the completion of each stage there is a Go or No-Go decision point.
As a first step we help you find 'ripe' markets for your products or service. This stage typically includes a range of analysis to determine which markets will have the highest propensity to purchase. This is a key step to the sales process and lays the ground work for successful market entry and sales growth.
Based on a research-informed understanding of the market and a series of workshops we help you create a disruptive sales strategy aimed at rapid sales growth. This provides an excellent reference point for sales positioning and reconciling sales activity against a plan.
The third step of the approach is critical - this is where the 'rubber hits the road'. We work closely with you to execute the sales strategy to generate sales momentum. The execution of the sale strategy provides hands on support and guidance to execute the sales actions and drive sales momentum.
The refinement stage considers how the business can gain efficiencies from the new sales processes as a matter of continual improvement. At this stage we review the sales process with a view to identifying opportunities to decrease the sales time frame and reduce the cost of sales to increase sales margin.
AvoPure was a completely new product with exceptional health properties and huge potential. We bought MSM on board because they had the expertise to define the market, establish the product and grow the sales.